Analyst Matthew Ball's controversial suggestion that a $100 price point for AAA games could revitalize the industry sparked a debate. A recent survey gauged player willingness to pay this price for a standard edition of Grand Theft Auto VI. The results were surprising: over one-third of nearly 7,000 respondents indicated they would pay $100 for the base game, despite the industry trend towards more expensive, expanded editions.
Ball's earlier statement, which went viral, posited that a price increase to $100 could be a pivotal step for publishers like Rockstar and Take-Two, setting a precedent for the rest of the market.
Rockstar recently announced 2025 updates for Grand Theft Auto V and Grand Theft Auto Online, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain undisclosed, these updates likely extend beyond simple visual enhancements.
A potential expansion includes bringing the GTA+ subscription service, currently exclusive to consoles, to PC players. Furthermore, PC users may finally gain access to features currently absent on their platform, such as Hao's premium car modifications that unlock extreme vehicle speeds. The possibility of this high-performance tuning becoming available on PC is high.
