Flexion and EA have partnered to bring EA's mobile game catalog to alternative app stores, expanding accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential outside of Apple and Google's ecosystems.
Alternative app stores have gained significant traction, particularly since Apple was compelled to open its platform to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now expanding its partnership with EA to include a broader selection of EA's mobile titles.
This development offers players greater choice. Previously, the iOS App Store and Google Play were the dominant platforms for mobile gaming. However, legal challenges forcing Apple and Google to address anti-competitive practices have paved the way for alternative app stores to flourish. Many of these platforms offer substantial incentives to attract users.
The Epic Games Store, with its free game program, serves as a prime example of such incentives. While the platforms Flexion is using might not offer the same scale of giveaways, they are likely to provide more flexible policies than those enforced by Apple and Google.
EA's participation holds significant implications for the gaming industry. As a major player known for acquisitions, EA's embrace of alternative app stores suggests a broader industry trend towards greater platform diversity.
Currently, the specific EA games included in this initiative remain undisclosed. However, titles like Diablo Immortal and other Candy Crush games are potential candidates.
