World of Tanks Blitz launches a unique marketing campaign: a cross-country road trip with a real, graffiti-covered tank! This eye-catching stunt promotes the recent Deadmau5 collaboration.
The decommissioned tank, street-legal and safe, toured the US, culminating at The Game Awards in Los Angeles. Fans who spotted and photographed the tank had the chance to win exclusive merchandise.
The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players an exclusive Mau5tank featuring lights, speakers, and music. Themed quests, camos, and cosmetics are also available.
This playful marketing approach highlights the game's fun and accessible nature. While some serious military simulation enthusiasts might disapprove, the campaign is ultimately a harmless and attention-grabbing spectacle, reminiscent of similar promotions by other companies, including breweries. Seeing a decorated tank rolling through town certainly adds some excitement to a winter day!
Ready to join the fun? Check out our list of current World of Tanks Blitz promo codes for a head start!