Netflix's Squid Game: Unleashed is a free-to-play battle royale game, available to everyone, regardless of Netflix subscription status! This surprising announcement, made at the Big Geoff's Game Awards, is a clever move that could significantly boost the game's popularity upon its December 17th release.
The game, a more intense version of titles like Fall Guys or Stumble Guys, features minigames inspired by the hit Korean drama. Players compete in these deadly challenges, with survival being the ultimate goal. Notably, Squid Game: Unleashed remains ad-free and without in-app purchases.
This decision by Netflix, a company that's evolved from DVD distribution to a major media powerhouse, highlights the synergy between its streaming content and gaming division. With Squid Game season two on the horizon, this free-to-play model cleverly leverages the show's popularity to promote both the game and the upcoming season. The announcement itself may even alleviate past criticism of the Big Geoff's Game Awards for its broad media focus.