Gacha game enthusiasts are always eager to see how their favorite titles are performing financially, and the latest figures for January 2025 offer some intriguing insights.
Last month, Genshin Impact rolled out a significant update featuring the pyro archon, Mawuika, which drew substantial attention. This update propelled the game's earnings to soar, with revenues reaching an impressive $99.4 million, a stark contrast to the $45.6 million recorded in December 2024. It's clear that the new banner has reignited player interest and spending.
Image: ensigame.com
In the rankings, Pokemon TCG secured the second spot with earnings of $64 million, showcasing its enduring appeal. Meanwhile, Love and Deepspace, often referred to as a "female gacha," claimed the third position with $55.2 million, highlighting its strong performance among its target demographic.
On the other hand, Honkai Star Rail saw a dip in its earnings, totaling $50.8 million. Zenless Zone Zero experienced a significant drop, with its revenues halving from $57.9 million to $26.3 million, indicating a possible shift in player interest.
It's worth noting that these rankings are based solely on mobile platform revenues. Some games, including those from miHoYo, are also available on PC. An important calculation nuance is also highlighted: "Since Google Play does not exist in China, the estimates published for Android data in China are determined using a multiplier based on iOS revenue in the country."
These figures not only reflect the current trends in the gacha gaming industry but also provide a glimpse into the strategies that are resonating with players worldwide.
