You've likely seen ads for Gossip Harbour, even if you don't play it. This merge-and-story puzzle game, a quiet hit, has earned its developer, Microfun, over $10 million on Google Play alone. However, instead of focusing on further Google Play promotion, Microfun, in partnership with Flexion, is venturing into "alternative app stores."
What are alternative app stores? Simply put, they're any app stores besides Google Play and the iOS App Store. Even the pre-installed Samsung Store is dwarfed by these two giants.
The Alternative Advantage
The move to alternative app stores is driven by increased profitability. But it's also a strategic play, anticipating the growing importance of these alternative markets.
Recent legal challenges against Google and Apple are forcing a reevaluation of alternative app stores. Companies like Huawei, with its AppGallery, are capitalizing on this, offering attractive promotions and sales. Established titles, such as Candy Crush Saga, have already successfully transitioned to these alternative platforms.
Microfun and Flexion are betting on the future of alternative app stores, hoping to tap into a burgeoning market. Whether this gamble pays off remains to be seen.
For those seeking high-quality puzzle games, check out our curated list of the top 25 best puzzle games available for iOS and Android.
