Funko Addresses Itch.io Shutdown Caused by BrandShield
Funko has issued a public statement regarding the temporary shutdown of Itch.io, allegedly triggered by their brand protection software, BrandShield. The statement, released on X (formerly Twitter), emphasizes Funko's respect for the indie gaming community and its creators.
Funko acknowledges that BrandShield flagged an Itch.io page mimicking the Funko Fusion development website, resulting in a takedown request. Crucially, Funko clarifies they did not request a complete takedown of Itch.io and expressed relief at the platform's swift restoration.
The company states they are now in private discussions with Itch.io to address the issue and appreciate the community's understanding.
However, Itch.io owner Leaf's account on Hacker News provides a more nuanced perspective. He describes the incident not as a simple takedown request, but as a "fraud and phishing report" sent to both Itch.io's host and registrar. The registrar's automated system responded by taking down the entire domain, despite Leaf's immediate action to resolve the problem. Leaf also notes, unmentioned in Funko's statement, that Funko's team contacted his mother.
For further details on the Itch.io shutdown, refer to Game8's previous report.