In an insightful conversation with Vanity Fair celebrating Bruce Willis' 70th birthday, Samuel L. Jackson shared a valuable piece of advice he received from Willis while filming the 1994 action blockbuster Die Hard With a Vengeance. Willis advised Jackson to find a character that he could return to, even when other projects might not succeed at the box office. Willis pointed out iconic roles like Arnold Schwarzenegger's Terminator and Sylvester Stallone's Rocky and Rambo, and his own John McClane, as examples of such enduring characters. Jackson didn't fully grasp the significance of Willis' words until he landed the role of Nick Fury in the Marvel Cinematic Universe.
Jackson first introduced audiences to Nick Fury in a post-credits scene in the 2008 film Iron Man. He then fully embraced the character in Iron Man 2 in 2010. Since his initial cameo, Jackson has reprised the role in an impressive lineup of 10 films, three TV series, and two video games. His latest appearances as Nick Fury include the 2023 film The Marvels, the series Secret Invasion, and a voice role in the Season 2 finale of the animated series Marvel's Moon Girl and Devil Dinosaur.
In a humorous reflection on his nine-picture deal with Marvel, Jackson shared with GQ in September 2024 that he initially wondered if he'd live long enough to fulfill the contract. He was surprised by the rapid pace of Marvel's production, noting, "I didn't know they were gonna make nine movies in like two-and-a-half years. Which is kind of crazy." Despite the swift timeline, Jackson's commitment to Nick Fury has proven both fruitful and enduring, aligning perfectly with Willis' advice about finding a reliable character to return to throughout one's career.