Ubisoft's innovative marketing strategy for Assassin's Creed Shadows involves an unlikely partnership with fitness influencer, The Bioneer. This collaboration has produced an official workout program, enabling fans to get fit while immersing themselves in the franchise's rich history.
The five-week (45-day) program incorporates themed workouts inspired by various Assassin's Creed installments:
Week one: Altair-inspired Assassin training, mirroring the original game's style. Week two: Black Flag-themed pirate workouts. Week three: Ancient Spartan-inspired exercises, echoing the Odyssey setting. Week four: Viking-themed workouts, reflecting the Valhalla era. Week five: A culmination of samurai and ninja training, directly linked to the upcoming Shadows release.
This unique approach allows fans to physically prepare for the game's release while revisiting cherished moments from the series through targeted physical activity.
